D1 is a membership-based fitness concept that utilizes sports-science backed boot camps and expert coaching based on Division I strength and conditioning techniques in state-of-the-art facilities. Coaches lead targeted individual and group workouts and provide instruction in basic athleticism, nutrition, and strength and advanced cross training to improve overall performance.

D1 is founded on values of passion, teamwork, smarts, and character, and has as its mission making a difference in kids' and adults' lives by inspiring and motivating them to be their best.